melinda harvey
thumbnail-blue-full.png

Space Faring

Brief: Print, digital, and packaging for a space-themed film festival for the British Film Institute.

Solution: Focusing on the technological aspects of space travel, and bearing in mind Paul Virilio’s concept of technology constituting the “geometrization of the earth” I created a geometric system for the most of the typography, where letterforms and graphic elements all had to conform to a specific grid. I chose colors that referenced the earth while still looking cold and inorganic.

For the typesetting of the brochure and the illustrations, I wanted to also consider the anxiety associated with space travel and being trapped in space, so I tried to create a visual sense of tension and off-balance while still looking technological and employing straight lines and geometric shapes.