This project was done at Frank Collective.
YMCA wanted a fresh design for their 2019 NYC Pride swag that highlighted their newest slogan: “Where there’s a Y, There’s a Way”. They also wanted something that felt uniquely them, so I worked with the main component of the “Y” in their logo to create a series of rainbow Y’s that look like arrows quite literally pointing the “way”.
The shirts were so popular that they ran out quickly and other Y offices had been calling to ask for their own. I didn’t even get one! Sigh, guess I’ll just have to stick to my rainbow wolf shirt.
This was a fun opportunity to work on something that is near and dear to me.
More of this, please! ヾ(＾-＾)ノ
Studio: Frank Collective
Creative Director: Andy Sir
Designer: Melinda Harvey